Friday, November 23, 2007

NuMBEr$ game

As we reach the end of the year, the record labels start gearing up for the Holiday Season. They buy end caps, shelf space, and last minute ads on a variety of media networks. There's also a last minute direct mail campaign to the radio stations. It seems like alot of media and marketing and distribution outlets want to know your numbers, too.

What do your numbers look like? Sales? Distribution outlets? Venues? Performances? Press Outlets?

If you have "bottom line" and quantifiable numbers, they will listen, especially if it correlates to an accounting or bookkeeping system in place. Just food for thought, if you wanna tighten up your game.

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